Oxford Carp Baits’ Joe Forrester would easily warrant inclusion for his angling exploits over the last 15 years alone, despite many of them being off the beaten track… but, that’s not the film we wanted from him. We wanted to bring to light the realities of running a small bait firm in one of the most challenging and overpopulated marketplaces in our industry. Joe gave up a secure job several years back, to work out of his unit, with two kids to feed and no plan B. In A Day in The Life, Joe explains how it all happened, and just what it’s like to be a one-man brand in the bait game.